LK Marketing and Real Estate

Forty-four percent of buyers start looking online.

An optimized web presence is crucial for the success of your real estate marketing plan, as it allows you to target your audience effectively.

Simply having a website is not sufficient, as research shows that 88% of users will not revisit a website if their experience was poor.

To ensure your website serves your business as intended, you should focus on improving its user interface (UI) and user experience (UX).

Improving the user experience (UX) of your website involves making enhancements to various aspects such as structure, content, navigation, load speed, and more.

Design the structure of your website to be intuitive by conducting research on your audience to determine what they would want to see first when they visit the website.

Ensure the content on your website clearly and concisely explains how your services will provide value to your prospects’ lives. In other words, talk about the benefits of your services in a clear, concise manner.

Make the website easy to navigate. Don’t make the structure too complicated or confusing for the website visitors.

Additionally, optimize your website’s load speed. How fast your website loads influences how many sales it will help generate.

A website’s conversion rate drops by up to 5% with each second that the website delays in loading. So, no matter how fantastic your website is, it won’t do you much good unless it loads fast.

There are numerous ways you can increase your website’s load speed.

1. Your hosting service significantly affects your load speed, so opt for a performance-optimized hosting solution.
2. A real estate website may have many images. These images can drag your website’s load speed down. Compress and optimize them so they weigh light on your website and your website can load fast.
3. Remove any unnecessary content, spaces, characters, and elements from your website.

Finally, optimize your website for search engines.

Most of the ranking factors will be met once you work on your website’s UX.

But you will still need to work on on-page and off-page optimization to have a better chance of ranking higher in the search results.