Social media is the top source of high-quality leads for real estate agents, accounting for 52% of all leads. It’s no wonder that 90% of realtors use Facebook to market their businesses.
These statistics demonstrate the importance of utilizing social media in establishing a successful real estate career.
When it comes to choosing the right platform, Facebook, Instagram, and LinkedIn are all popular options. Facebook and Instagram allow you to connect with your audience and directly promote your business, while LinkedIn presents you as a professional, trustworthy agent.
To maximize your social media presence, make sure to optimize your profiles by filling in all relevant information, making it easy for your target audience to find you.
Stay active on your social accounts by posting regularly and engaging with your followers. Instagram is a great platform to post to your Stories frequently, and share posts to your grid occasionally. On Facebook, you can stay active by interacting with your followers, responding to comments, and posting on real estate groups.
Keep in mind that the majority of your content should be informative, educational, and relevant, with only 20% focused on promoting your business.
Finally, use optimized hashtags, particularly on Instagram, by researching the hashtags utilized by successful realtors and adjusting them to fit your location.
LK Marketing and Real Estate 
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