A marketing strategy that has become inseparable from social media, and its significance cannot be overlooked in 2023. Although this trend originally emerged on TikTok, short-form videos are now ubiquitous on various platforms, such as Instagram Reels, Facebook Reels, YouTube Shorts, Pinterest Story Pins, and many others.
The appeal of this type of content lies in its ability to capture attention and convey ideas quickly, making it the future of video marketing. However, if you think it’s all about dancing and pointing, think again. A study has found that short-form videos are currently the top marketing strategy for engagement and lead generation.
Tailor your content to your goals, brand, and personality. Don’t hesitate to leverage this potent marketing tactic for your listings.
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