By now, you’ve probably heard the advice countless times that your Realtor content needs to be engaging. However, simply watching, reading, or listening to content is no longer enough. In 2023, we can expect to see even more innovative ways for people to interact with your content. Although you may have already witnessed this type of content, you might not have considered how you can apply it to your own business.
Technically, mortgage calculators and home valuation tools are interactive content features that can engage your target customers with an experience. Real estate has already embraced interactive content, although it may not have reached the level of the infamous “Zestimate.”
For 2023, you can take advantage of new ideas by creating interactive features on your website. For example, you could provide an interactive map where users can explore not only homes for sale but also communities. Additionally, interactive videos that allow viewers’ choices to dictate what plays next have become increasingly popular.
You can embed calculators, interactive resources, and quizzes to make your content more engaging.
By incorporating interactive experiences into your content, you demonstrate a more thoughtful approach that people appreciate. It can also serve as a modern way to generate leads!
LK Marketing and Real Estate 
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