As a Realtor, you’ve likely heard that creating engaging content is crucial for building your brand and attracting potential clients. However, simply producing informative articles or videos is no longer enough to stand out in today’s digital landscape. In fact, as we move into 2023, we can expect to see an even greater emphasis on interactive content that allows viewers to participate in the experience.
Interactive content refers to any feature that engages the audience in an active way, such as calculators, quizzes, and maps. By incorporating these elements into your website and marketing materials, you can create a more immersive and engaging experience for potential clients.
For example, an interactive map can showcase not only the properties you have for sale but also the surrounding neighborhoods and community amenities. Similarly, an interactive video might allow viewers to choose their own adventure, selecting from different options to shape the narrative.
While interactive content is not a new concept in the real estate industry – think Zestimate – it’s worth exploring new ways to incorporate these features into your marketing strategy. By doing so, you can differentiate yourself from competitors and provide a more dynamic experience for your audience.
Plus, interactive content can be a valuable lead generation tool. By providing visitors with an engaging and personalized experience, you can increase their interest in your brand and encourage them to take the next step in their home buying journey.
If you’re interested in exploring interactive content for your real estate business, there are many resources available to help you get started. With a little creativity and experimentation, you can create interactive content that captures the attention of your target audience and drives business growth.
*info provided by Ideas For Real Estate
LK Marketing and Real Estate 
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