The One-Week Social Media Strategy for Busy Small Business Owners

If you’re a small business owner, chances are social media feels like another full-time job—on top of the one you already have. Between running your business, serving clients, and managing day-to-day operations, carving out time to create content consistently can feel impossible. But what if I told you that staying active on social media doesn’t…

If you’re a small business owner, chances are social media feels like another full-time job—on top of the one you already have. Between running your business, serving clients, and managing day-to-day operations, carving out time to create content consistently can feel impossible.

But what if I told you that staying active on social media doesn’t require daily stress, trendy dances, or 10+ hours a week?

Here’s a plug-and-play one-week content strategy designed for busy business owners. It’s simple, repeatable, and actually works.

🗓️ The Weekly Content Plan

Day 1: Authority Post (Monday)
👉 Share your expertise

Tip, how-to, or myth-busting post related to your industry
Example: “3 things homeowners should never do before a showing” or “Quick tip for getting better reviews online”

Day 2: Behind the Scenes (Tuesday)
👉 Build connection

Share a photo or quick story of your workspace, process, or a team moment
Bonus: Use a caption that starts with “Most people don’t see this part…”

Day 3: Testimonial or Win (Wednesday)
👉 Build trust

Share a screenshot of a client review or a short story about a customer win
Add a quick reflection: “This is why I love what I do.”

Day 4: Educational or FAQ (Thursday)
👉 Be helpful

Answer a question you often get from clients
Keep it short and practical.
Example: “What’s the difference between [X and Y]?” or “Here’s what to do before…”

Day 5: Soft Promo (Friday)
👉 Let people know how to work with you

Mention your offer in a casual, non-salesy way
Example: “I’ve got 2 spots open next week if you need [service]. Just send me a message!”

🧠 Pro Tips for Making It Work

Batch your content: Set aside 1-2 hours each week to plan and schedule everything in advance using tools like Meta Business Suite, Later, or Buffer.
Reuse and recycle: Good posts can be reused or refreshed every 4–6 weeks.
Keep it real: Done is better than perfect. A clear message beats a flashy reel.

Final Thought

You don’t need to post every day or go viral to make social media work for your business. You just need to show up consistently with valuable, human content that reminds people you exist—and know your stuff.

If you’re feeling stuck, I help small business owners create simple, repeatable social content plans (and I can even write the posts for you).
💬 Reach out if you want a custom plan without the overwhelm.

LK Marketing and Real Estate